Research And Analysis Magazine Ads

This is a double page spread found in a magazine. A double page spread could be telling a story, spreading gossip or simply be an advert. A double page spread is spread across two pages hense them being 'double paged'. The layout of the example on the left is simular to how I am planning on setting out my double pae spread for my coursework. I will use the left page for the images as we read from left to right so I want to invite my audience into reading my advert. I want to attract them in also with a big title spreading across both pages. The title on the example given here is spead diagonally from left to right and I think this works really well as it is inviting me into reading more. I will then have my text on the right handside. I will use medium sized font as I want to invite the audience also with my text aswell as my images. The font size on this example is to small and it is difficult to read. Although this can be useful as it draws you in closer to the advert to see what has been written. Another option I have is to use one whole large image as the background across the both pages. I think this is another effective way of laying out double paged spreads because it links to two pages together neatly and nicely. The colour scheme of my advert is going to be bright and colour as I am trying to attract the audience into reading it. The audience I am basing my advert and website on is the teenage population. I am going for a genre of music and sport with an Urban theme so I will link my images with this theme. I will also try and keep the font and colours within the theme possibly using some editing of letting in photo editor. Looking at other examples on the internet and in my own magazines the basic layout seems to stand out more to me than any complicated layout because the complicated ones have to much going on and i don't seem to be drawn into the text and what it is trying to describe or sell. The example above does have one feature i will be using on my double page spread and that is the text box doing vertically down the right hand page. This is where i will be putting my TV schedule for my channel.

There are a number of adverts we see inside magazines, perfume adverts, supermarket adverts, tv channel adverts, film adverts, holiday adverts, bank adverts and many more. 

The advert on the left is an advert advertising a women s perfume. I think this advert is perfect for this because it is modelling a pretty female with a bottle of the latest perfume. The women is represented as a kind of hollywood Marilyn Monroe type figure.The women comes across to me as very sexy as she is gazing just off camera showing a Monroe type vulnerability and femininity.

The perfume bottle is in the corner of the screen. This is very typical of a womens advert and the advert is persuasive because it makes women want to buy the perfume. Female audience looking at this will want to look exactly like this women in the advert. The sepia colours in this advert to me look very nostalgic because it is reminiscent of old hollywood photos.
The use of a backlight on the women creates a glowing quality on her and makes her stand out very clearly in the photo and look very bright because it was lit up her blonde curly hair. This picture is clearly edited because the women s skin is completely clear and also the lighting has a great effect on the image.
 One thing I think they should change about this ad is the writing. The writing is the colour white and is very thin font. To me this does not stand out very clearly and it is quite difficult to read. This can also have its positives because it makes the audience reading the mag look closer at the advert to find out relevant information. On this picture, the name of the company Dolce & Gabbana is larger than the actual name of the product being advertise because they want to get their name out on the market and get recognised as one of the most popular perfume sellers you can get.
The layout of the advert in my opinion is very good because you can clearly see what the advert is advertising and which audience it is a aimed at. Also the use of a large image of a women draws attention to the people reading the magazine. They want to find out more about the advert as they read it.

This adverts is advertising a Sony Ericsson mobile phone. This advert found in FHM Magazine is obviously aimed at men, and it will instantly attract a male audience in because of the women holding the phone is dressed very sexually and entices the audience in.
The first thing that most people look at when they see a person is mainly look at the eyes, here you cannot see the females eyes so you look at the phone due to the size of it on the page.
The colours on this advert to me seem very metal like and mechanical. The dark blue background seems almost grey which i would associate with metal and being mechanical as it is a mechanical product being sold. Also the phone would sink into the background but it doesn't due to the females arm. The female has almost being brightened up to make the product stand out better in the picture. The bra that the female is wearing also fits in with the mechanical colour scheme, silvers and greys are used to fit the scheme and this again stands out clearly due to the females skin being brighter than the rest of the image.

The layout of this advert in my opinion is layed out very well because it attracts the audience in with the picture rather than putting the audience of with the long paragraph of information. The audience are attracted by the females body and then think to read on about the advert to find out more. Also the use of the title 'Picture Perfect' across the body of the model attracts you in because it really is the perfect picture. The title also tells us about the phone it is advertising. It is stating that the phone has a good camera giving you the perfect picture. The fact that the writing is in small font and in white print makes the audience read into the advert in more detail which is what the seller is trying to do.